Formed in 2008, we’re a Melbourne-based team with clients across Australia’s eastern seaboard.

What sets us apart within the bid landscape is our focus on strategic storytelling, creative expression & our insatiable drive to make every project we take on better than our last.

We invest heavily in the development of our people & form tightknit partnerships with specialists & project advisors who enhance our ability to deliver impressive results for clients.

We’re extremely proud of the tangible success we’ve achieved with our project partners and the culture we’ve built as a diverse and passionate team.


This is our team of strategists, communicators and creatives. Building on a decade of successful pitch and proposal experience, Roadmap has grown into a second generation business that creates industry knowledge and captures the best project learnings to continually improve our performance and drive value for clients.

Natalie Mann

Senior Bid Writer & Manager
Director, People & Culture

Strategic writer and communications professional specialising in major deals, bids and presentations for clients in property and construction. Focused skills in tender strategy, writing, creative direction, production and presentation design, coaching and interactions.

Natalie brings passion and drive to large multidisciplinary bid teams and is responsible for leading tender teams and strategic projects through all phases and decision-making gateways.

Her unique expertise in team building and project management is bolstered by the her ability to establish culture and performance standards on challenging projects involving diverse stakeholder and leadership inputs.

With excellent people and bid management skills, Natalie supports leaders through strategy formulation, production planning and creative direction, resulting in exceptional and strategic bid media that speak directly to the end-client’s ‘need space’ and engagement levels.

As Director of People, Culture and Development within Roadmap, Natalie reports to the Board and holds responsibility for the business’: industry research and insight programs; internal training and mentorship; and management of key culture and performance markers both within the company and across client accounts.

Jimi Dene

Senior Bid Writer & Manager
Director, Tech & Innovation

Communications strategist, senior bid writer and media production specialist with wide-reaching experience in construction, science, technology and the arts. Jimi is a technical and visual storyteller with advanced experience distilling complex information into concise and engaging human-driven narratives.

His industry leading ability makes complex concepts digestible and relevant for a broad audience, whilst maintaining veracity of evidence base and data.

Excellent team management, project leadership and technical skills, Jimi works across multidisciplinary teams to synthesise ideas and develop compelling key messaging fit for diverse audience groups.

Jimi’s experience and knowledge spans business, science, technology, communication and production and he is highly proficient in story, print, design, film, photography, digital, music and built-form media.

AB Smith

Bid Strategist
Managing Director

Corporate storyteller and bid strategist, specialising in high value opportunities for tier one and blue chip clients driving major deals, capital funding and market leadership initiatives. AB holds over 12 years of focused experience working alongside executive leadership teams in construction, infrastructure, services and capital finance.

With excellent win credentials and knowledge of deal gateways, AB offers strategy translation, and all aspects of framing and positioning for end-clients and complex stakeholder groups.

An experienced leader of collaborative and multidisciplinary teams, AB has advanced expertise in proposition design, workshop facilitation, win strategies and pursuit management.

Brings strategic and tactical insights drawn from hands on experience with a diverse cross-section of executive leadership teams and specialists in new business development.

Committed to forming valued partnerships with clients and co-creating an inclusive, performance driven culture alongside Roadmap’s in-house strategists, writers and creatives.

Menique Fernando

Bid Writer
Project Coordinator

Bid Writer, Editor and Project Coordinator with experience in construction, infrastructure, journalism and social media. Expertise in value storytelling for diverse audiences and across multiple media platforms.

Works effectively with different people & personalities to extract the right insights and write concise compelling and engaging copy. Identifies and articulates win strategies to differentiate clients from competitors.

An open and positive collaborator who operates calmly and efficiently in high-pressure, fast paced environments. Solution focused and able to scope, manage, problem solve and drive projects to 100% completion.

Su Reardon

Strategic Communications
Consultant, Positioning & Pursuit Campaigns

Communications strategist and audience engagement specialist with unique expertise merging sales and marketing strategy with practical B2B communications and pursuit tactics.

With exceptional knowledge of sales conversations and deal lifecycles, Su is an expert in unpacking, mapping and defining strategic messaging for high-value executive, buyer and influencer audience groups in key markets.

Su holds over 25 years corporate and agency experience, including executive roles at major blue chips and sales consulting firms. Su has managed major agency accounts for institutional clients in banking, government, finance, transport, logistics, construction and energy markets.

Her knowledge and ability to deliver internal and external communications projects is second to none and she brings practical, hands on leadership to strategy development and implementation.

Her combined experience in sales leadership, change management, strategy consulting and creative services has enabled a wealth of successful strategic communications projects, throughout Asia, the Pacific, Australia and New Zealand.

She is a Director of the Tricycle Collective and leads communications strategy and client workshops at the outset of major bids and go-to-market initiatives.

Lisa Horton

Art Director
Studio Manager

An Art Director with more than ten years’ agency, exhibition and digital design experience. Continually inspired to offer unique and superior visual design solutions to assist businesses engage and communicate with innovation.

Combines professional strategic and creative expertise to excite an audience and enhance the story with brilliantly executed ideas.

Strengths in visual storytelling, branding and identity, exhibition, websites, eDM, digital assets, social media, corporate event design, infographics, print, production and internal communications.

Tim Grigg

Strategic Advisor
Consultant, Government Policy & Assessment Insight

Strategy consultant and policy advisor with extensive knowledge of public and private sector procurement. Provides project background analysis and insight to enhance awareness of policy drivers, assessment mechanics and key issues engendering tender processes and assessment.

Tim holds 15 years’ experience developing policy on behalf of government departments and ministers’ offices, as well as first-hand experience supporting both major project bid teams and state-side infrastructure teams through the commercial, transaction, assessment and delivery phases of major projects.

Tim brings a nuanced understanding of the workings of government as well as the myriad perspectives and challenges facing project and industry stakeholders. Excellent ability to bring key issues and solutions to the fore in complex procurement landscapes.

Tim has held management and advisory roles with major project authorities, tier one suppliers, leading infrastructure advisory firms and technical bid, procurement and communications businesses. He is currently a director of ATARIS, and a principal at Halehaven which provides project management, stakeholder support and commercial advisory services to the infrastructure sector.

Rama Luksiarto

Senior Graphic Designer
Digital & Campaign

Rama is a designer and media producer with experience gained in Australia and abroad. Skilled across a range of programs and design strategies, Rama drives creative collaboration and workshopping, internally and with clients, to develop the right aesthetic for bids, presentations and project brands.

A talented visual communicator with unique skills and ability to work alongside writers and strategists to plan and then realise creative visions. Rama injects creativity when engaging complex data.

Rama has a demonstrated ability to create functional visuals and designs and is a positive team members with a drive to produce outstanding design and visuals in a time and results-based environment.

Shenelle Fernando

Graphic Designer
Bids & Brands

Graphic designer with a passion for considered conceptual design and bid/project branding. Shenelle creates surprising and innovative collateral that cuts through and differentiates client proposals. She is highly skilled in illustration, design and branding.

As a talented visual communicator with technical skills in drawing and painting, Shenelle projects positivity and calm while delivering innovative design solutions in high pressure environments.

Shenelle is a flexible and responsive collaborator who works closely with clients, writers and strategists to understand and realise creative visions within budgetary and time constraints.

Rebekah Oppenheim

Recruitment & Performance
Consultant, People & Culture

Rebekah is a qualified psychologist with a background in workplace wellbeing, culture and training.

Manages talent matching, interviewing and onboarding of new staff and subcontractors. Responsible for HR advice and design of staff wellbeing, performance and incentivisation programs.

Carol Reid

Administration Manager
Accounts & Finance

Experienced commercial manager and book-keeper responsible for accounts, payroll, financial reporting and business forecasting.

Carol holds over 25 years’ experience managing businesses and supports all QA processes relating to client services. Provides support functions to all senior team members and account managers, enabling smooth and seamless delivery of projects and administration. Also oversees all matters relating to contracts for clients, partners, suppliers and staff.

Peter Nguyen

Technology & Operations Manager
Data Integration & Performance

Highly knowledgeable operations manager with ten years’ experience supporting corporates and SMEs in the design, integration and implementation of new technologies, training and enterprise management systems.

Peter manages and maintains the technologies supporting RMs business and project management systems. Responsible for workflow mapping and optimisation, continuous improvement and team training. Peter also manages Roadmap’s analysis of industry and project win-data.

Jacky Bailey

Senior Bid Writer
Consultant, Major Proposals & Strategic Review

Over 10 years’ experience providing bid management and technical writing in the defence, infrastructure, transport and PPP sectors. Jacky holds a Masters in Evaluation and brings well-rounded knowledge to all stages of major proposals; from development strategies to production, to final review, to close out.

Based primarily in the US, she provides independent shadow assessments of bids and overnight quality reviews prior to submission, enabling project teams to run 24/7 cycles during the final stages of major bids.

Her insights are underpinned by a deep understanding of assessment dynamics, client requirements and messaging strategies to improve conformance, evaluation criteria scoring and submission quality. Jacky also provides ongoing review and development of Roadmap’s internal talent and training frameworks.

Sally Maconochie

Senior Bid Writer & Manager
Consultant, Major Proposals & Team Training

Senior bid writer experienced in leading major proposals across the PPP, defence, services and infrastructure sectors. Sally provides bid leadership, culture and training programs for major project teams and consortia.

With knowledge and skills gained over 10 years of major project experience, Sally has led bids for some of the largest contracts tendered in Australia.

She works collaboratively with clients, bid teams and specialists to develop proposal strategies and also implements team formation and training programs that promote high performance project environments.

Experience and knowledge gained from working within a wide cross section of commercial, bid and marketing teams. Has designed a unique training and performance model that analyses the capabilities of individual team members; implements adaptive and personalised training programs; and creates tailored reports that help project leaders monitor and enhance team effectiveness over the lifecycle of major proposals.

Sally is currently the director of Reazen which provides specialised bid services to all manner of contractors in the local and global defence industry.

Stuart Speirs

Senior Researcher
Consultant, Industry Research & Insights

Leading market researcher with over 15 years’ experience, Stuart provides targeted research and market perceptions to inform tender, outreach and brand strategies for Roadmap clients. Stuart’s industry and social research for public and private organisations unravels the root causes of dynamic challenges facing companies and communities.

Stuart is also a lead researcher for ATARIS which undertakes qualitative and quantitative research into assessment dynamics contrasting the perspectives and priorities of both bidders and buyers. As a senior research designer and facilitator, Stuart has worked in infrastructure, construction, banking, government, automotive, retail, FMCG, sport, tourism and pharmaceuticals.

Having held senior roles at leading research firms such as TNS, Nielsen Sports and Nunwood KMPG, Stuart is now the director of Silver Lining Insights and delivers innovative, objective research programs that illustrate an integrated understanding of industry, social and government objectives at a local, state and global level.


As a growing business, we’re always looking for great people.
Please click on the links below to apply for current vacancies.

Senior Bid Writer / Manager

Full Time RoleApply Now

Growth & New Business Manager

Full Time Role
Apply Now

Consultant Bid Writers / Managers

Contract BasisApply Now